Thursday, June 22, 2006
A marketing challenge
Dear Shareholder: We are pleased to report that the North American launch of Poo Tofu went off exactly according to schedule. Unfortunately it appears our slogan, "The Fresh Taste of Poo," and its youth-oriented offshoot, "Grab Some Poo!" are facing unexpected consumer resistance. Our marketing team is going through every aspect of the campaign, and we're confident we'll figure out what kind of tiny overlooked detail could be causing the difficulty.
Meanwhile, we are optimistic that the upcoming line of Baby Poo products will take the burgeoning infant-food market by storm.
Thanks for your support and remember to Eat Poo!